3 Reasons to Start a

There has never been a better time to start your own then now. Many people have the want to start a business, but never get started because they feel it’s too costly and even worse, difficult. There are numerous ways to make money online these days with all the information out there. Whether paid or free you have the necessary tools to get a up and running. Social media has allowed many people from all walks of life to connect with the click of a button. You have the opportunity whether you have money or no money to connect with people for free. Starting a does not have to be a headache. With the right tools and resources you can get your business going in no time.

Today I wanted to discuss three reasons you should start an online business.

If you are someone on the fence about it hopefully this post will get you started, because the best time to start is now.

Why You Should Start a ?

Reason #1 – Low Cost to Get Started

Starting a is fairly inexpensive compared to most other business start-ups. Depending on the route you want to take online you can get your business up and running for less than $100. Once you have everything set-up your only issue would be to generate traffic and start building your list to sell to your target audience. You have the ability to eliminate huge costs associated with an offline business like shipping, inventory, and employees. With a you can create your own products. People can just download your product instantly and you get paid.

Reason #2 – Automation

One of the big reasons you should start a is the automation factor. Almost everything online can be automated once your business is up and running. This gives you the ability to have free time to spend with your family, travel, sleep, or do anything you want. You can automate traffic, orders, delivery, and even your blog posts if you have one. Once the work is complete, automation will do the rest. This is huge and this is the reason many marketers online today enjoy doing what they do.

Reason #3 – Uncapped Income Potential

Having your own allows you the opportunity to make money with no cap. Whatever you want to make per day, per month, per year, is at your disposal. Try doing that working for someone else. It’s highly unlikely you have that choice. But with a if you learn how to make a few tweaks, learn a new strategy, or scale up in your business you can increase your income much faster than you would working for someone else. Your business operates 24/7 without having anyone there. You can money while you sleep. It take lots of work like any other business, but the payoff can be huge. You must create a plan and stick to that plan daily. If you are looking to start a these reasons should fuel your desire to get starting now. The only way to know is to know and that requires action.

Best Wishes!

Business-To-Business Direct Marketing Action Now

Among the many forms of marketing, you’ll find a branch that has a specialty all of it’s own. Business to business direct marketing should be designed to sell your products or services to another business, not individuals.

Advertisement that appears in trade publications and journals is one form of direct marketing. Fliers, mailings and catalogs are another. People tend to think that business to business direct marketing is, in it’s core, a technical advertising. They cannot be further away from the truth. Sending office supplies catalog, like the big chains do, to offices and businesses, is a form of a direct marketing technique and is not technical at all. Business advertising is the kind of marketing that looks for a reaction from the reader. The goal is to elicit immediate action.

The strategy is different because the target client is different. Instead of selling to many customers one product at the time, This type of marketing aims at selling many products to one customer. The buyer in the campaign is different because it is part of his job description. He has the company’s money to spend and he needs to make a good impression. This creates a difference in relationship that needs to be cultivated.

Some of the same principals of business to person marketing still apply; focusing on the target clients, compiling an accurate mailing list, creating the advertising and making sure it is a call to action on the part of the recipient. A coding system in the mailer or catalog is very useful in determining what worked where. A test of the campaign should be performed, and so on.

The aim of marketing is to create a community with the customers and maintain it by offering incentives and bonuses. Customer satisfaction is very important. Developing added venues of communication with the customer, building retention and loyalty and enlarging the pool of customers by good word of mouth are essential in any business to business direct marketing campaign.

Business Direct Marketing – Top 10 Must Do’s For a Successful Program

Let’s face it. Companies spend a big portion of their budgets on print and online advertising. And, we all know that we still get a bunch of “junk” mail. Why? Because it works. While inventing new ways to market your business can sometimes pay off, let’s make sure we do not drop the ball and overlook the ground rules for direct marketing.

Small business owners can effectively use direct marketing to grow their business and build relationships with their current and prospective clients. But, a poorly executed direct marketing program will hurt you where it counts! Here are a few tips to give you a great shot at putting together a successful direct marketing campaign.

1. Have a clear vision of what you want to achieve. Create a marketing plan. Set goals for your direct marketing effort and put it in writing. Share it with key employees and have clear-cut objectives that reflect your marketing research and intuition.

2. Get “personal” with your target audience. Sending a marketing letter to “The Manager” is the best way to get your message ignored and thrown directly into the garbage or virtual trash. Get personal by using and creating marketing databases that have detailed information on the businesses you are trying to reach. Do not be afraid to use this information in your message. This conveys to the recipient that you have done your homework and have a value offering that relates to their business.

3. Test before rolling out your promotion. You have done your research, crafted the look and content of your sales message, and prepared your database. That is a lot of work done to get to that point but do not waste your time and efforts by sending your message out to your list without testing it first. Take a smaller nth name test from your database to see the response to your message. Get a feel for turnaround times, inquiries and general receptiveness to your offer. If you like the reaction, roll it out. If not, change something and test again until you get an acceptable response.

4. Include a “call to action” in your message. Putting your address or phone number is not enough. Stay away from creating open-ended offerings. Reinforce your compelling sales message by telling the recipient of your marketing letter exactly what to do and when.

5. Consider a multiple step direct marketing strategy. With the investment of time and money, it is easy to understand why small business marketers want to make the sale on the first pass of a marketing effort. The ability to do that will depend on your product or service offerings. But, two-step direct marketing has some valuable upsides. It allows you to collect a larger pool of potential customers and build a relationship with this market. In many instances, it provides an opportunity to increase the unit sale and introduce additional products and services.

6. Be a Copycat. Do not resist what is working in your market. Understand what your competitors are doing to get business. Pay special attention to what the market leaders are doing and what promotions are repeated. Other companies have done their market research and testing and, sometimes, you can benefit from their investment by implementing a similar strategy.

7. Follow up with a vengeance. Do not let your direct marketing effort fizzle on the back end. Just like in sales, the weakest link is usually in the follow-up.

8. Perceptions are important. We all want to work with quality people. We all want to deal with quality companies. Make sure your message does not make claims you cannot back up or seems deceptive in any way.

9. Niche out your products and services. Packaging a product or service for a particular group can sell more of your business offerings than if you tried to sell to a general market. If you are a specialized business already, look for sub-markets to sell to. It is more work for sure but, you may find a gold mine. Following tip #2, people respond positively to messages that they can relate to.

10. Make sure you analyze your results. You can easily tell if a direct marketing effort was successful in generating sales. But, be sure you note the qualities of both the positive and negative responses because you can miss valuable sales and marketing information if you do not. Things such as response times, geographical disbursement, respondent job titles, inquiries that turn into sales, and actual client feedback, can help you roll out a more effective direct marketing campaign next time around.

Okay, here is one more bonus tip for you. Make your sales message compelling. Be creative and use your instincts. Remember, every sentence you put on your marketing piece should have a purpose. Leave out extraneous information and be clear with your sales message. Now, go ahead and use these tips, along with your business savvy, to form a successful direct marketing program.